Use cases / Property agents
A page for the property, not for your agency.
Most agency ads land on a homepage with a search box. The page you send them to should be about the one property they clicked on — and the enquiry should tell you which.
What goes wrong
The three that cost the most.
Ads for six different listings all land on the same homepage, so an enquiry says nothing about which property caught their eye.
A listing sells and the ad is still running, sending people to a page for something they can no longer buy.
Valuation leads arrive as a name and a number, with nothing about the property, the area, or whether they are ready to sell this month or next year.
How it helps
What changes on the page.
One page per listing, up in minutes
Describe the property once and get a page for it. When it sells, take the page down and the ad stops wasting money on a listing that has gone.
The enquiry says which property
Every enquiry arrives tagged with the page and the ad that brought it, so you know whether they want the terrace or the new-build before you call.
The chat asks the valuation questions
Where the property is, roughly what size, and when they are thinking of moving — asked before the enquiry reaches you, so you can tell a January seller from a browser.
FAQ
Questions this sector asks
Can I run a page for every listing?
Yes, and that is the point. Each page takes four questions to set up, so a page per listing is realistic rather than a project.
What happens when a property sells?
Take the page down and anyone who clicks an old ad gets your other listings instead of a dead page.
Can enquiries go to a specific agent?
Alerts go to whichever email you set on the project, so you can point different pages at different people.
Put your next page up today.
Start free, put it live on your own web address, and see your first enquiry before the week is out.