Use cases / Professional services
Fewer calls that were never going to be clients.
The cost of a bad enquiry in professional services is not the ad spend — it is the half hour of a chargeable person's day. The page can do the screening.
What goes wrong
The three that cost the most.
Most enquiries are outside what you actually take on, and you only find that out twenty minutes into a call.
One page has to serve completely different work — a conveyancing enquiry and a commercial dispute have nothing in common.
Prospects are cautious about who they contact, and a page with no privacy notice or clear identity reads as a risk.
How it helps
What changes on the page.
Ask the qualifying question first
What kind of matter, roughly what scale, and how soon. The enquiry that arrives is one you can price, or one you can politely decline in a sentence.
A page per practice area
Write one brief per service line so the page speaks to that matter specifically, instead of a firm overview that speaks to nobody.
The privacy side is handled
Your privacy and cookie pages are written and published with the page, so a cautious prospect sees a firm that takes their data seriously.
FAQ
Questions this sector asks
Can I stop the chat giving advice?
It only knows what you have told it and what is on the page, and it follows a fixed set of questions. It gathers information — it does not answer legal or financial questions.
Is this suitable for regulated advertising?
You control every word on the page, and the privacy pages are generated for you. Whether the copy meets your regulator's rules is still your call to make.
Can enquiries stay out of a shared inbox?
Alerts go to the address you choose per project, so sensitive practice areas can route somewhere separate.
Put your next page up today.
Start free, put it live on your own web address, and see your first enquiry before the week is out.